When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you! 

Specialist – Social Content & Partnerships will play a crucial role on the Integrated Marketing Team in ensuring Wendy’s social media engagements are executed flawlessly and align with the creative brand strategy.

This role will assist in content development, social media strategy execution, agency and partnership management across all off-premise initiatives. This role will work closely with internal stakeholders and coordinate across agency partners to provide an innovative and holistic experience for Wendy’s consumers within our social and partnership environments.

• Social Media Creative Execution: Executes tactics that deliver upon the social media strategy (paid and organic) in collaboration with internal teams, agency partners, and external collaborators to achieve seamless execution across platforms of our brand campaign and voice.
• Campaign Implementation and Execution: Participates in the creation and distribution of content across all social & digital channels, ensuring alignment with overall brand creative strategy. Partners on the creation of culturally relevant, innovative and brand-consistent initiatives that lean into consumer passion points and fan truths.
• Partnership and Event Execution: Executes impactful events and activations that enhance brand presence and consumer engagement. Oversees overall event management, including event staffing and placing product orders.
• Influencer Relations: Serves as a connection point across Paid and Earned influencer workstreams, ensuring cohesion and consistency across social platforms and accounts. Through this work, creates campaigns that deliver upon the brand’s core values and engage Wendy’s fans in a deeper conversation about the brand.

• Education: Bachelors Degree, required. Preferred major: Advertising, Communications, Marketing, Public Relations, Graphic Design
• Two plus years of social marketing experience, including an understanding and familiarity with all major social platforms
• Understanding of external digital communication and social collaboration channels, trends and applications.
• Excellent written and oral communications skills.
• Ability to manage and coordinate complex projects independently, as part of a cross-functional team or as a team leader.
• Proven ability to anticipate and solve problems with a consumer-first mindset.
• Highly organized and strong project management skills with the ability to manage multiple campaigns and priorities simultaneously
• Experience planning and executing complex events.
• Maturity, composure, trustworthiness and self-confidence to communicate clearly and calmly with franchise owners, Wendy’s SLT-level Officers, cross-functional Officers and teams
• Experience in other disciplines such as graphic design, journalism, brand PR, external communications, and/or copywriting experience.
• Experience working inside a creative agency, or experience managing creative agency resources

Wendy’s was built on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. 

The base pay range for this position is listed below. The base pay actually offered will take into account internal equity and budget for the open position and also may vary depending on the candidate’s job-related knowledge, skills, and experience, among other relevant factors. This range does not include an estimated value for any benefits, bonus, or other incentives that may be applicable based on position.* The target annual bonus for this role is 7.5% of annualized base salary, based on actual company and personal performance. Director and above roles are also eligible to participate in the Company’s long-term incentive award program. 

Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including things such as parental leave, free EAP sessions, company 401k match and other great offerings.  For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website, www.wendysbenefits.com.* 

*NOTE: Wendy’s benefits, bonus, and other incentives are governed by the applicable legal plans and policies and, where appropriate, may be subject to Board approval an individual award agreement terms. Those documents supersede all other information regarding Wendy’s benefits, bonus, and other incentives. Wendy’s retains the right to amend or terminate its plans and policies at its sole discretion, in accordance with applicable plans, policies and laws. 

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